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Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp!. More attractant better action better results than ever before! Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley PowerBait Tackle Bags offer the angler a compact an ... Read more

Berkley PowerBait Tackle Bags offer the angler a compact and versatile storage solution for any freshwater tackle. These bags are made with durable materials that will stand up to years of use. We carry the Berkley PowerBait Tackle Bags in the three sizes. The Small/Red bag is great for small lures and includes two trays. The Medium/Yellow is great for small/medium lures and includes three trays. The Large/Yellow bag is great for medium/large lures and includes three trays. Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley Gulp! Alive is the next generation in Gulp! technol ... Read more

Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in 16 oz. or 32 oz. buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp! Alive baits absorb 20% more Gulp! scent and attractant which makes them at least 20% more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp! More attractant better action better results than ever before! Minimize

Berkley Flicker Shad Crankbaits feature a rattle and roll f ... Read more

Berkley Flicker Shad Crankbaits feature a rattle and roll flicker action which mimics fleeing or injured baitfish. This flicker action along with the built-in rattles triggers predatory gamefish to strike. Every Flicker Shad Crankbait is individually tank tested by Berkley to run true. These lures also feature design insight from professional anglers fish attracting colors and finishes and quality split rings outfitted with extra sticky Mustad Ultra Point black chrome treble hooks. Minimize

Berkley Trout Bait has a floating biodegradable formula whi ... Read more

Berkley Trout Bait has a floating biodegradable formula which enhances dispersion of scent and flavor to attract fish from wide ranges. Power Eggs are more effective and longer lasting than real Salmon eggs. These eggs wont dry out. They stay on the hook and can also be used by fly anglers. They come connected together for versatile rigging techniques such as egg sacs and egg loops. Minimize

The Gulp! Alive! 2" Garlic Infused Floating Pinched Crawler ... Read more

The Gulp! Alive! 2" Garlic Infused Floating Pinched Crawler (Jarred) looks and feels just like a piece of a nightcrawler. These baits are great for trout and panfish. Since they float they allow for easy drifting just off the bottom. Rig them the same way you would real nightcrawlers and worms. The Garlic Infused attractant helps fish find the bait even in stained waters plus it helps to mask human scents. Available in four colors. Comes in a 2.1 oz. (net wt.) resealable jar. Minimize