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The last 20 years have brought remarkable growth and change ... Read more

The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies’ logos are now easily among the most recognizable corporate trademarks in world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry’s structure and size; manufacturers’ products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Minimize

Praise for the previous edition:"...compact, up-to-date...w ... Read more

Praise for the previous edition:"...compact, up-to-date...well organized and present[s] a good deal of information."--School Library JournalCareers in Focus: Sports, Fourth Edition covers more than 20 careers for athletic students.Job profiles include:-Golf course superintendents -Groundsmanagers and groundskeepers -Jockeys -Professional athletes--team sports -Sports broadcasters and announcers -Sports instructors and coaches -Sports psychologists -Sports trainers -Sportswriters -Umpires and referees -and more. Minimize

Pages: 64, Library Binding, Sportszone

For fourteen years during the golden age of sports, Paul Ga ... Read more

For fourteen years during the golden age of sports, Paul Gallico was one of America’s ace sportswriters. He saw them all—the stars and the hams, the immortals and the phonies in boxing, wrestling, baseball, football, golf, tennis, and every other field of muscular endeavor in which men and women try to break hearts and necks for cash or glory. Then in 1937, at the height of his game (and the height of the payroll), Gallico suddenly and famously called it quits and left the New York Daily News. But before he departed the world of sports, he left his legions of fans one last hurrah: a collection of his best sports essays called, appropriately, Farewell to Sport.Here, in twenty-six chapters, every major and minor sport is covered. Included are sketches of Babe Ruth, Jack Dempsey, Gene Tunney, Tex Rickard, and Jack Sharkey, written in an accessible, conversational style. Often credited with creating “participatory journalism,” Gallico would play golf with Bobby Jones, catch Major League pitcher Dizzy Dean’s fastball, swim with Johnny Weissmuller, play tennis with Helen Wills, catch passes from quarterback Benny Friedman, and box with Jack Dempsey (he lasted one minute, thirty-seven seconds). (20080325) Minimize

Set includes two printed terry sports towels and one karabi ... Read more

Set includes two printed terry sports towels and one karabiner. Includes metal grommet for hanging. Great for golf tennis and more. Cool off on hot day. Minimize

The P3ProSwingTM is a leading instruction tool, giving high ... Read more

The P3ProSwingTM is a leading instruction tool, giving highly accurate data of your club before, at and after impact with the ball. Used with any club in your bag, the P3ProSwingTM is a complete swing analysis system for golfers of all levels. Best of all, the P3ProSwing evolves into an advanced Golf Simulator, including multiple course play with the P3ProSwing Virtual Course Packs. P3ProSwingTM analyzer consists of a 9" x 14" high tech sensing platform and software program that measures and captures the information from 65 optical elements to create an instant visual representation of your swing data. The P3ProSwing provides a full range of information to help you understand the mechanics of your club through your swing and the resulting ball flight calculations. You will receive dynamic swing analysis that will give you an accurate, objective, and scientific analysis of each swing that you take whether on the driving range or the back nine. Minimize

The Golf Center is a training system for teeing your prefer ... Read more

The Golf Center is a training system for teeing your preferred ball along with a provision for practicing driving, chipping and putting. Golf Center allows you to concentrate solely on your swing while improving your rhythm and tempo development. No compromise. Every time the Golf Center catches your eye you will be overcome by a desire to improve your golf. From the exterior aesthetic features to the patented mechanism design, the latest golf technology is brought to life by precision engineering and craftsmanship in its purest form. Minimize

The SwingRite instructs with a "click" sound. The click te ... Read more

The SwingRite instructs with a "click" sound. The click tells the user where their hands are releasing. The click should ultimately happen in the impact zone (bottom) of the swing. This Regular Model SwingRite is 34 1/4 inches long and weighs about 17 ounces. The metal part of the SwingRite is electroless nickel plated, which helps to preserve the quality of the product. The product and made and assembled in Massachusetts. Minimize