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Berkley Gulp. Alive. Crickets. Click images to enlarge... T ... Read more

Berkley Gulp. Alive. Crickets. Click images to enlarge... To fish it looks alive, feels alive and tastes alive. Berkley's Gulp. Alive. Crickets make a great year-round Bait for walleye, crappie, bass, trout and more. Realistic movement, life-like detail perfectly mimic natural prey without the hassle of handling live crickets. Gulp. Alive. Crickets "live" in a jar filled with high-potency Gulp. Alive. attractant that disperses a powerful scent to draw fish in from a greater distance. And once you're done fishing, simply put the Bait back in the jar to "recharge" for another day. Made in the USA. 1" length. 2-oz. jar. State Color, as available in the Shopping Cart below. Order ONLINE Today. Berkley Gulp. Alive. Crickets Minimize

Combine a natural scent and taste, a lifelike body and fish ... Read more

Combine a natural scent and taste, a lifelike body and fish-shaped head and curly tail for flickering and fluttering action, and you have a deadly new super bait. Berkley's new Gulp! Minnow Grub incorporates Berkley's innovative Gulp! fish-attracting scent and a fat, soft plastic grub body to create a bait that walleye, bass and other predator fish are powerless to resist. These 3" or 4" grubs can be rigged on a jighead, used for tipping off a live bait or drop-shotted. Part of the new line of Gulp! baits, the Minnow Grub's creation is the result of over two decades of research by scientists at Berkley and field-testing by the top anglers in the world. Similar in texture, appearance and scent to real bait, Gulp! baits also possess the color advantages, shape and action of soft plastics. Gulp! baits use water-soluble, natural ingredients that release over 400 times the amount of fish-attracting scent of standard plastic baits. The scent trail is so intense that fish cannot resist it.Sizes/Quantity: 3" (Per 11), 4" (Per 10).Colors: (003)Black, (005)Yellow, (006)Chartreuse, (007)Fluorescent Orange, (008)Pink, (009)Pumpkinseed, (010)Pearl White, (011)Red, (012)Watermelon. Sports and Outdoors > Sport and Outdoor Minimize

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating ... Read more

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating the Devil Spear, my initial thoughts were to make a bait that could be fished easily in extremely heavy cover and have great action on the fall. I wanted a bait that had no appendages which could grab the cover and keep it from falling straight through, but at the same time I didn't want a bait that just fell like a rock to the bottom. We came up with the concept of using a segmented tail to create a flapping or whipping motion on the fall. As a last final touch we added subtle ribs and natural eyes to the bait. It's available in 10 of my personal favorite fish catching colors for fishing anywhere in the world! Minimize

Attract more fish to you Designed for freshwater useOperate ... Read more

Attract more fish to you Designed for freshwater useOperates on 12-volt power source Includes 15amp#8217 cord, battery clamps and a long-lasting bulb Attract the big ones to you with Berkley's innovative Underwater Fish Light Rattle! Designed fo Minimize

Where present, the Goby is a favorite and preferred forage ... Read more

Where present, the Goby is a favorite and preferred forage for big bass. Rig these baits for jigging, drop shotting or any other style and hold on. Per 8.Available: (019)Watermelon/Red Glitter, (030)Camo, (032)Goby Magic, (034)Green Pumpkin Pearl, (036)New Penny, (038)Smelt. Sports and Outdoors > Sport and Outdoor Minimize

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating ... Read more

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating the Devil Spear, my initial thoughts were to make a bait that could be fished easily in extremely heavy cover and have great action on the fall. I wanted a bait that had no appendages which could grab the cover and keep it from falling straight through, but at the same time I didn't want a bait that just fell like a rock to the bottom. We came up with the concept of using a segmented tail to create a flapping or whipping motion on the fall. As a last final touch we added subtle ribs and natural eyes to the bait. It's available in 10 of my personal favorite fish catching colors for fishing anywhere in the world! Minimize

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating ... Read more

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating the Devil Spear, my initial thoughts were to make a bait that could be fished easily in extremely heavy cover and have great action on the fall. I wanted a bait that had no appendages which could grab the cover and keep it from falling straight through, but at the same time I didn't want a bait that just fell like a rock to the bottom. We came up with the concept of using a segmented tail to create a flapping or whipping motion on the fall. As a last final touch we added subtle ribs and natural eyes to the bait. It's available in 10 of my personal favorite fish catching colors for fishing anywhere in the world! Minimize

Berkley Power Bait Minnows. Click images to enlarge... Load ... Read more

Berkley Power Bait Minnows. Click images to enlarge... Loaded with the scent and flavor... fish won't want to let go. And the more fish hold on, the more scent is dispersed into the water. Preferred, proven and popular shape. Ultra-realistic movement. Great for jig trailers, spinner rigs, drop-shots and other bottom-bouncing rigs. Split tail design provides subtle, finesse presentation. Ideal for crappie, panfish, bass, walleye and trout. State Size and State Color, as available in the Shopping Cart below. Order ONLINE Today. 18 - Pk. Berkley Power Bait Minnows, 2" 12 - Pk. Berkley Power Bait Minnows, 3" 8 - Pk. Berkley Power Bait Minnows, 4" Minimize

Easy handling, super strong and sensitive Casts farther tha ... Read more

Easy handling, super strong and sensitive Casts farther than mono Durable and unaffected by UV, sunlight or cold temps No other line delivers this combination of easy handling, castability, super strength, and sensitivity. Stronger than mono, yet it Minimize

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating ... Read more

Mike Iaconelli_Berkley Bass Bait Pro Designer: In creating the Devil Spear, my initial thoughts were to make a bait that could be fished easily in extremely heavy cover and have great action on the fall. I wanted a bait that had no appendages which could grab the cover and keep it from falling straight through, but at the same time I didn't want a bait that just fell like a rock to the bottom. We came up with the concept of using a segmented tail to create a flapping or whipping motion on the fall. As a last final touch we added subtle ribs and natural eyes to the bait. It's available in 10 of my personal favorite fish catching colors for fishing anywhere in the world! Minimize