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Become an utterly irresistible storyteller using this pract ... Read more

Become an utterly irresistible storyteller using this practical guide that includes stories that will introduce young readers to different cultures, races, family situations, and human values. There's a telling guide (voices to use, pauses, when to ask questions) and a "teaching guide" to help you expand stories into discussion-based lessons, along with an overview of techniques and props. Minimize

Featuring lush reproductions of the landscapes of American ... Read more

Featuring lush reproductions of the landscapes of American artist Len Chmiel, this book depicts four decades of the artist's melodic, evocative, and often abstracted depictions of the land. Amy Scott contributes a fine essay discussing Chmiel's formative years as an illustrator in Los Angeles through his subsequent move to Colorado, where he turned from illustration and dove into fine art exclusively. Minimize

Free Worldwide Delivery : Fighter : Paperback : VINTAGE : 9 ... Read more

Free Worldwide Delivery : Fighter : Paperback : VINTAGE : 9781845951061 : 1845951069 : 06 Mar 2008 : Presents the story of the men who developed radar, designed the high-speed monoplanes, fought each other in the skies and those who simply engaged in vicious vendetta. Minimize

A companion to the author's bestselling biography of Len Ly ... Read more

A companion to the author's bestselling biography of Len Lye, this compelling volume shifts the focus from Lye's life to his art practice and innovative aesthetic theories about "the art of motion," which continue to be relevant today. Going beyond a general introduction to Lye and his artistic importance, this in-depth book offers a detailed study of his aesthetics of motion, analyzing how these theories were embodied in his sculptures and films. Thoroughly researched and fully illustrated, this unique set also includes a DVD featuring Lye's films, kinetic sculptures, and interviews with the artist himself. Minimize

Media Environments is based on a simple concept: combine mo ... Read more

Media Environments is based on a simple concept: combine movies with texts to critique media and society in the 21st century. That's right, movies and texts. But this is not edutainment! This anthology uses popular film as a gateway to critical readings, culled from the works of a variety of well-known thinkers, scholars, and writers. Authors include Stephen Hawking, Al Gore, Naomi Klein, Carl Sagan, Naomi Wolf, Susan Jacoby, Neil Postman, Henry Jenkins, Neil deGrasse Tyson, Ray Kurzweil, and many others. Their writings are introduced to students through films like The Social Network, Contact, Network, American Beauty, Fight Club, The Truman Show, Slumdog Millionaire, Waking Life, WALL*E, Good Night, and Good Luck, and many others. The goal of Media Environments is to inspire students to think creatively and critically based on a broad cultural literacy that includes media and society, theory and technology, and the arts and sciences. To achieve this goal, this anthology critically maps the "environments" of the media -- the mental, material, and cultural environments. A text for the 21st century, this innovative anthology breaks the mold for books used in "Mass Media and Society" courses. Rather than examine the media as separate industries or technologies, Media Environments explores the media in their totality and provides models for interrogating many universal themes that span media and global culture. The anthology begins with four basic media models -- The Meme, The Network, The Spectacle, and The Hyperreal. These models can then be applied across numerous themes, each with its own chapter, readings, and film. Minimize

`This book appears to fill a substantial gap in the literat ... Read more

`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do' - Richard Gwyn, University of Cardiff `This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable' - David Oswell, Goldsmiths College, University of London `This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health' - Dr Annette Hill, University of Westminster How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness. This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health. Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them. This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies. Minimize

Free Worldwide Delivery : Bomber : Paperback : HarperCollin ... Read more

Free Worldwide Delivery : Bomber : Paperback : HarperCollins Publishers : 9780586045442 : 0586045449 : 01 Jul 1978 : The classic novel of the Second World War that relates in devastating detail the 24-hour story of an allied bombing raid. Minimize

This is the wartime memoir of a boy named Will, who happene ... Read more

This is the wartime memoir of a boy named Will, who happened to be the nephew of the head of Nazi Germany's intelligence agency, Foreign Armies East. After reading this book, the reader will wonder who had the most exciting time during World War II.Will Gehlen's father, a trolley driver, was drafted into the Wehrmacht to man a Sturmgeschutz assault gun in Russia. His older brother, Len, was enlisted in the Hitlerjugend. The author, only 10 years old when the war began, became a helper at the local Luftwaffe flak battery, fetching ammunition. It was exciting work for Will (a member of the "Jungvolk") and by the end of the war he had become expert at judging attacks. As fighter raids increased in frequency he noted that the pilots became less skilled.Aside from aircraft kills, Gehlen had other adventures during the war, as when his mother dragged him to visit his aunt in Luxembourg in 1944. Crossing the lines they found no aunt but met American troops, and were surprised when the German Army launched an offensive, overrunning the village and forcing US soldiers to retreat with casualties. Making their way back to Germany was even more perilous, until they discovered the most secure vehicles were mail trucks. No one, not even the SS, tried to interfere with their progress.Gehlen's town was repeatedly bombed and he often had to help with the wreckage or to pull survivors from basements. He witnessed more death than a child ever should; nevertheless, his flak battery continued firing until US tanks were almost on top of the position. In this book Gehlen, provides an intimate glimpse of the chaos, horror and black humor of life just behind the front lines. As seen through the eyes of a child, who was expert in aircraft identification and bomb weights, food-rationing and tank types, one encounters a view of life inside Hitler's wartime Reich that is both fascinating and rare. REVIEWS "There are no OOB's, weapon specifications, or other hard details of battles and strategy. But what you have is a readable home front account on the German side. And that's not something you find every day." Magweb.com 5/2008"...An extraordinary account of a young boy caught up in the middle of a war...Frank and even funny at times...utterly absorbing...Heartily recommended for anyone wanting to know what life was for ordinary people in Hitler's Third Reich, but also for students of history and people who are simply interested in other people's lives."Books Monthly (UK), 7/2008"a real gem, a quiet tour de force. It's very hard to accurately recapture how it feels to be 10 years old again but the author has more than succeeded in doing this... we are given a window into home front Germany that is unique in it s perspective. Despite its serious subject matter the book reads as an adventure story from start to finish and I can honestly say I did not want it to end... If you buy one book this year make it this one." Military Modeling, 6/2008"...a very good read and describes a part of the Second World War that is not often delved into; usually civilians are merely identified as victims or statistics. This book gives them their humanity back."Play History.net, 07/2008"In his first effort, Gehlen, born in 1933 Germany, provides a firsthand look behind Axis lines. . . . Too young for the Hitler Youth (though his big brother attends every meeting), Gehlen's account [focuses] mostly on his home-life: the trials of his overworked mother, the deployment of his father, and the companionship of a Nazi platoon operating weaponry in the fields near his home. Eventually, Gehlen becomes a messenger for the field fighters during multiple attacks, and he recounts intriguing conversations with Nazis, Nazi sympathizers, and Allied soldiers. . . . The memories Gehlen shares are . . . remarkable for the child's perspective they bring to bear on a warring country's ferocious struggle."-PUBLISHERS WEEKLY, 08/2008"...gives us an intriguing glimpse into a rarely seen aspect Minimize

"Designing a large software system is an extremely complica ... Read more

"Designing a large software system is an extremely complicated undertaking that requires juggling differing perspectives and differing goals, and evaluating differing options. Applied Software Architecture is the best book yet that gives guidance as to how to sort out and organize the conflicting pressures and produce a successful design." -- Len Bass, author of Software Architecture in Practice. Quality software architecture design has always been important, but in today's fast-paced, rapidly changing, and complex development environment, it is essential. A solid, well-thought-out design helps to manage complexity, to resolve trade-offs among conflicting requirements, and, in general, to bring quality software to market in a more timely fashion. Applied Software Architecture provides practical guidelines and techniques for producing quality software designs. It gives an overview of software architecture basics and a detailed guide to architecture design tasks, focusing on four fundamental views of architecture--conceptual, module, execution, and code.Through four real-life case studies, this book reveals the insights and best practices of the most skilled software architects in designing software architecture. These case studies, written with the masters who created them, demonstrate how the book's concepts and techniques are embodied in state-of-the-art architecture design. You will learn how to: *create designs flexible enough to incorporate tomorrow's technology; *use architecture as the basis for meeting performance, modifiability, reliability, and safety requirements; *determine priorities among conflicting requirements and arrive at a successful solution; and *use software architecture to help integrate system components. Anyone involved in software architecture will find this book a valuable compendium of best practices and an insightful look at the critical role of architecture in software development. 0201325713B07092001 Minimize

`This book appears to fill a substantial gap in the literat ... Read more

`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do' - Richard Gwyn, University of Cardiff `This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable' - David Oswell, Goldsmiths College, University of London `This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health' - Dr Annette Hill, University of Westminster How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness. This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health. Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them. This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies. Minimize

Dialogue between one of the world's most experienced racing ... Read more

Dialogue between one of the world's most experienced racing car designers and a technical author-graduate engineer on the theory and technique of racing car design and development. Contents include: The anatomy of a racing car designer; biography of Len Terry; description of nearly 30 Terry designs from clubman's sports car to Indianapolis winner; a blank sheet of paper; handling characteristics; the theoretical aspects; oversteer and understeer; practical implications; structural considerations; space-frames and monocoques; the cockpit area; the structural engine; progress and legislation; suspension; changing needs and layouts; the torsion bar; self-levelling systems; anti-dive and anti-squat; progressive-rate springing; stiffness/weight ratio; brakes, wheels and tires; influence of smaller wheels; twin-disc brake systems; attention to details; low-profile tire phenomena; aerodynamics; wings and things; intake ram effect; ground effect vehicles; the cooling system; radiator location; cooling the oil; safety and comfort; primary and secondary safety; driver comfort; materials; components-ball joints, batteries, brakes, clutches, dampers, drive-shafts, electrics, flexible bearings, flexible fuel cells, gearshift linkages, instruments, non-return valves, non-spill fuel fillers, oil and fuel pipes, Perspex mouldings, radiators, springs and steering gear; design versus development; the competition-nine other racing car designers discussed; future developments. Minimize

In Privacy and the Media, Daniel Solove and Paul Schwartz p ... Read more

In Privacy and the Media, Daniel Solove and Paul Schwartz provide thorough coverage of issues involving privacy, freedom of speech, and freedom of the press. Privacy and the Media examines privacy torts, First Amendment restrictions on privacy torts, and the key cases and legislation that shape the legal landscape of information privacy law and the media.An engaging introduction to the topic and an ideal text for a wide range of courses, Privacy and the Media features:In-depth coverage of information privacy law and media issues;Privacy torts intrusion upon seclusion, public disclosure of private facts, false light, and appropriation of name or likeness;Defamation, First Amendment limitations on defamation law, and defamation online;First Amendment restrictions on privacy torts;The right of publicity and intentional infliction of emotional distress;A general introduction to privacy, including philosophical perspectives on the concept and value of privacy, economic and sociological perspectives, leading arguments for and against privacy, and a broad overview of the history and development of privacy law;Important statutory material;The Video Voyeurism Prevention Act;The California Anti-Paparazzi Act;The Communications Decency Act, § 230;A rich selection of landmark and milestone cases and materials, such as Warren and Brandeis s "The Right to Privacy";Sidis v. F-R Publishing Corp., Sipple v. Chronicle Publishing Co., Schulman v. Group W Productions, Inc., and other cases exploring the tension between the privacy torts and free speech;Cox Broadcasting Corp. v. Cohn, Florida Star v. B.J.F., Bartnicki v.Vopper , and other U.S. Supreme Court cases involving the First Amendment limitations on privacy protections;New York Times v. Sullivan, Gertz v. Robert Welch, Inc., Zeran v. America Online, Inc., and other cases involving defamation, libel, public figures, and online speech;Timely discussion of blogging and Internet gossip;Clear and concise explanations of the law. Minimize

`This is a necessary and very original book that really doe ... Read more

`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about globalization' - James Lull, San Jose State UniversityThere is practically no globalization without media and communications. Yet this relationship is so obvious it is often overlooked. Rantanen challenges conventional ways of thinking about globalization and shows it cannot be understood without studying the role of the media.This book offers:- a clear and accessible overview of globalization and the pivotal role of the media- an introduction to the concepts and theories of globalization- empirical data on the production and consumption of media- a methodology for relating individual, local experiences to the global pictureRantanen has made this complex and huge subject very accessible by using personal histories and pictures to engage the reader. It will be invaluable to students in international media, cultural studies, communications and international relations. Minimize

This reader collects the texts, videos, and computer progra ... Read more

This reader collects the texts, videos, and computer programs--many of them now almost impossible to find--that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II--when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared--and the emergence of the World Wide Web--when they entered the mainstream of public life.The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Billy Kl?Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation. Minimize

When one thinks of the classic adventure-story authors of t ... Read more

When one thinks of the classic adventure-story authors of the pulp fiction era, H. Rider Haggard, Talbot Mundy and Rafael Sabatini may come first to mind. But Arthur O. Friel's stellar contributions - particularly his stories featuring Lourenco and Pedro, two workers on a rubber-tree plantation in the Amazon Jungle. Their adventures in the Amazon's mysterious back-country certainly deserve honorable mention. Here are tales of peril and last-minute rescue, brutal savages and men of honor, snake-worshipping armies and half-ape Lost Races-and many more! For in the shadows of the rain-forest, many evils lurk... human and otherwise! Features a new introduction by Darrell Schweitzer, eight short stories and The Jararaca, a complete novel. Minimize

Narrative and Media applies contemporary narrative theory t ... Read more

Narrative and Media applies contemporary narrative theory to media texts, including film, television, radio, advertising, and print journalism. Drawing on research in structuralist and post-structuralist theory, as well as functional grammar and image analysis, the book explains the narrative techniques which shape media texts and offers interpretive tools for analysing meaning and ideology. Each section looks at particular media forms and shows how elements such as chronology, character, and focalization are realized in specific texts. As the boundaries between entertainment and information in the mass media continue to dissolve, understanding the ways in which modes of story-telling are seamlessly transferred from one medium to another, and the ideological implications of these strategies, is an essential aspect of media studies. Minimize

Media Queered is a groundbreaking assessment of minorities ... Read more

Media Queered is a groundbreaking assessment of minorities and the media. Authorities including Larry Gross, Edward Alwood, Lisa Henderson, and Marguerite Moritz join several new scholars to examine four aspects of visibility: history, expertise, popularity, and technology. To supplement this research, media practitioners including journalists working in the gay and mainstream press contribute a unique series of interludes. The first is by Studs Terkel, who interviewed founders of the U.S. homophile movement. Written for scholars, students, and instructors of media and gender studies, Media Queered is also accessible for general readers intrigued by the recent flowering of queer characters, themes, and images in popular culture.AUTHORBIO: Kevin G. Barnhurst received his Ph.D. from the University of Amsterdam. He is Professor and Head of the Department of Communication at the University of Illinois at Chicago (UIC), where he teaches media theory, political and visual studies, and qualitative research methods. He is an essayist who has written on the homoerotic images of Lewis Hine, as well as a social scientist who has studied queer representations on U.S. National Public Radio. He has served on the board of the Glaad Center for the Study of Media & Society and on campus diversity committees at Syracuse University and UIC. Minimize

Mass Media and Society is an established title, popular wor ... Read more

Mass Media and Society is an established title, popular worldwide for its insightful and accessible essays from leading international academics on the most pertinent issues in the media field today.The book is organized into three key areas of debate: media and society, media production and mediations. Each new edition of the book has sought to be a textbook that encompasses the field, including essays on political communication, media and feminism, media political economy, sociology of media organizations, media representations, media influence, Internet studies and more. New to this edition is an emphasis on film studies, an increasingly important area of media studies. What is judged to be the staple elements of the field has evolved over time, as well as becoming more international in orientation. Yet the overriding aim of the book - to be useful to students - has remained constant. This text is an essential resource for all media, communication and film studies students who want to broaden their knowledge and understanding of how the media operates and affects society across the globe.'An original contribution to media studies. Beautifully organized, well written and incisive.' - Professor James Carey, Colombia University, USA'Still the best collection of current thinking in the field.' - Professor Elihu Katz, Annenberg School for Communication at the University of Pennsylvania, USA, and Hebrew University of Jerusalem, Israel. Minimize

"Selling is identifying and satisfying customer needs profi ... Read more

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting· qualifying· needs analysis· presentations· answering objections· closing· relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book. Written by an expert with over 20 years of consulting experienceComprehensive treatment of the sales processEqually useful to students and professionals Minimize

The idea that a single person can change the course of nati ... Read more

The idea that a single person can change the course of nations, peoples, and movements through the force of their own personality is something many may find fascinating and more than a little scary. How does such a thing happen? While much has been written about the lives of charismatic characters, scientific investigation of the phenomena is rare. In his latest book psychologist Len Oakes draws on a range of disciplines including theology, history, sociology and psychoanalysis to explore a personality so different from the general population that it is used by groups to solve problems that reason and tradition have failed to answer. With case studies and reviews of individuals such as Winston Churchill, Sigmund Freud, Adolf Hitler, Mohandas Gandhi, Nelson Mandela, Germaine Greer, Girolamo Savonarola, Mao Tse-tung and Franklin Delano Roosevelt, Oakes argues that charismatic leadership is a creative, problem-solving strategy that is resorted to in extremis, and that the reason it so often disappoints is may be due to the magnitude of the problems it is called upon to address. However, when it is successful it is spectacularly so, and may give birth to a new civilisation or religion. Minimize

The study of media language is increasingly important both ... Read more

The study of media language is increasingly important both for media studies and for discourse analysis and sociolinguistics. In Media Discourse, Norman Fairclough applies the "critical discourse analysis" framework he developed in Language and Power and Discourse and Social Life to media language. Drawing on examples from TV, radio, and newspapers, he focuses on changing practices of media discourse in relation to wider processes of social and cultural change, particularly the tensions between public and private in the media and the tensions between information and entertainment. Norman Fairclough is a professor at the University of Lancaster. The study of media language is increasingly important both for media studies and for discourse analysis and sociolinguistics. In Media Discourse, Norman Fairclough applies the "critical discourse analysis" framework he developed in Language and Power and Discourse and Social Life to media language. Drawing on examples from TV, radio, and newspapers, he focuses on changing practices of media discourse in relation to wider processes of social and cultural change, particularly the tensions between public and private in the media and the tensions between information and entertainment. "Offers a new contemporary approach to media language which connects both with the key issues in modern social theory and with poststructuralist interest in intertextuality and genre mixing. It will be highly useful for media studies courses and adds a dimension to existing issues and theories in textual analysis."—Theo van Leeuwen, London College of Printing and Distributive Trades "This book offers a new contemporary approach to media language which connects both with the key issues in modern social theory and with poststructuralist interest in intertextuality and genre mixing. It will be highly useful for media studies courses and adds a dimension to existing issues and theories in textual analysis."—Theo van Leeuwen, London College of Printing and Distributive Trades Minimize

'…a great book, exciting, and very clearly written' - Klaus ... Read more

'…a great book, exciting, and very clearly written' - Klaus Schönbach, University of Amsterdam 'This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms' - Michael Pickering, University of Loughborough Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analysize its formulation in North American and Europe. 'This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms' Magisterial in scope, traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analysize its formulation in North American and Europe. Media and Communication:- Offers an accessible and comprehensive analysis of the development of media and communication theory - Includes a summary outline of all the key thinkers - Looks at the study of communication across a range of disciplines-history, literature, sociology, philosophy and linguistics- Challenges readers to engage with the central importance of communication. Minimize

Dialogue between one of the world's most experienced racing ... Read more

Dialogue between one of the world's most experienced racing car designers and a technical author-graduate engineer on the theory and technique of racing car design and development. Contents include: The anatomy of a racing car designer; biography of Len Terry; description of nearly 30 Terry designs from clubman's sports car to Indianapolis winner; a blank sheet of paper; handling characteristics; the theoretical aspects; oversteer and understeer; practical implications; structural considerations; space-frames and monocoques; the cockpit area; the structural engine; progress and legislation; suspension; changing needs and layouts; the torsion bar; self-levelling systems; anti-dive and anti-squat; progressive-rate springing; stiffness/weight ratio; brakes, wheels and tires; influence of smaller wheels; twin-disc brake systems; attention to details; low-profile tire phenomena; aerodynamics; wings and things; intake ram effect; ground effect vehicles; the cooling system; radiator location; cooling the oil; safety and comfort; primary and secondary safety; driver comfort; materials; components-ball joints, batteries, brakes, clutches, dampers, drive-shafts, electrics, flexible bearings, flexible fuel cells, gearshift linkages, instruments, non-return valves, non-spill fuel fillers, oil and fuel pipes, Perspex mouldings, radiators, springs and steering gear; design versus development; the competition-nine other racing car designers discussed; future developments. Minimize

Candace Slater takes us on a journey into the Amazon that w ... Read more

Candace Slater takes us on a journey into the Amazon that will forever change our ideas about one of the most written-about, filmed, and fought-over areas in the world. In this book she deftly traces a rich and marvelous legacy of stories and images of the Amazon that reflects the influence of widely different groups of people--conquistadors, corporate executives, subsistence farmers --over the centuries. A careful, passionate consideration of one of the most powerful environmental icons of our time, Entangled Edens makes clear that we cannot defend the Amazon's dazzling array of plants and animals without comprehending its equally astonishing human and cultural diversity. Early explorers describe encounters with fearsome warrior women and tell of golden cities complete with twenty-four-carat kings. Contemporary miners talk about a living, breathing gold. TV documentaries decry deforestation and mercury poisoning. How do these disparate visions of the Amazon relate to one another? As she fits the pieces of the puzzle together, Slater shows how today's widespread portrayal of the region as a fragile rain forest on the brink of annihilation is every bit as likely as earlier depictions to obscure important aspects of this immense and complicated region. In this book, Slater draws on her fifteen years of experience collecting stories and oral histories among many different groups of people in the Amazon. Throughout Entangled Edens, the voices of contemporary Amazonians mingle with the analyses of such writers as Claude Lévi-Strauss, Theodore Roosevelt, and nineteenth-century naturalist Henry Walter Bates. Slater convinces us that these stories and ideas, together with an understanding of their origins and ongoing impact, are as critical as scientific analyses in the fight to preserve the rain forest. Minimize

"Designing a large software system is an extremely complica ... Read more

"Designing a large software system is an extremely complicated undertaking that requires juggling differing perspectives and differing goals, and evaluating differing options. Applied Software Architecture is the best book yet that gives guidance as to how to sort out and organize the conflicting pressures and produce a successful design." -- Len Bass, author of Software Architecture in Practice. Quality software architecture design has always been important, but in today's fast-paced, rapidly changing, and complex development environment, it is essential. A solid, well-thought-out design helps to manage complexity, to resolve trade-offs among conflicting requirements, and, in general, to bring quality software to market in a more timely fashion. Applied Software Architecture provides practical guidelines and techniques for producing quality software designs. It gives an overview of software architecture basics and a detailed guide to architecture design tasks, focusing on four fundamental views of architecture--conceptual, module, execution, and code.Through four real-life case studies, this book reveals the insights and best practices of the most skilled software architects in designing software architecture. These case studies, written with the masters who created them, demonstrate how the book's concepts and techniques are embodied in state-of-the-art architecture design. You will learn how to: *create designs flexible enough to incorporate tomorrow's technology; *use architecture as the basis for meeting performance, modifiability, reliability, and safety requirements; *determine priorities among conflicting requirements and arrive at a successful solution; and *use software architecture to help integrate system components. Anyone involved in software architecture will find this book a valuable compendium of best practices and an insightful look at the critical role of architecture in software development. 0201325713B07092001 Minimize

Aerial photographs of the patterns of the natural landscape ... Read more

Aerial photographs of the patterns of the natural landscape and the imprint of man-made structures.From an airplane, the world below looks like Gulliver's Lilliput. This change of view has fascinated photographer Len Wagg since he first started flying at age 13. He has flown over Nova Scotia in all seasons and focused his camera on a wide variety of landscapes from the air.This book offers more than 100 fascinating and beautiful images of Nova Scotia's distinctive geography, carefully reproduced in large format. They show views from every part of Nova Scotia including its coastline, cities, forests, villages, rivers and lakes. Featured in these unforgettable images are:* Canso Causeway * Keltic Lodge * Fortress Louisbourg * Pictou Harbour * Cape d'Or * Five Islands * Halifax Harbour* Cape Split * Lunenburg Academy Minimize

This third volume of the best-selling "Data Model Resource ... Read more

This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling efforts. These patterns can be used to considerably reduce modeling time and cost, to jump-start data modeling efforts, as standards and guidelines to increase data model consistency and quality, and as an objective source against which an enterprise can evaluate data models.Praise for The Data Model Resource Book, Volume 3"Len and Paul look beneath the superficial issues of data modeling and have produced a work that is a must for every serious designer and manager of an IT project."—Bill Inmon, World-renowned expert, speaker, and author on data warehousing and widely recognized as the "father of data warehousing"The Data Model Resource Book, Volume 3: Universal Patterns for Data Modeling is a great source for reusable patterns you can use to save a tremendous amount of time, effort, and cost on any data modeling effort. Len Silverston and Paul Agnewhave provided an indispensable reference of very high-quality patterns for the most foundational types of datamodel structures. This book represents a revolutionary leap in moving the data modeling profession forward."—Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network"After we model a Customer, Product, or Order, there is still more about each of these that remains to be captured, such as roles they play, classifications in which they belong, or states in which they change. The Data Model Resource Book, Volume 3: Universal Patterns for Data Modeling clearly illustrates these common structures. Len Silverston and Paul Agnew have created a valuable addition to our field, allowing us to improve the consistency and quality of our models by leveraging the many common structures within this text."—Steve Hoberman, Best-Selling Author of Data Modeling Made Simple"The large national health insurance company I work at has actively used these data patterns and the (Universal Data Models) UDM, ahead of this book, through Len Silverston’s UDM Jump Start engagement. The patterns have found their way into the core of our Enterprise Information Model, our data warehouse designs, and progressively into key business function databases. We are getting to reuse the patterns across projects and are reaping benefits in understanding, flexibility, and time-to-market. Thanks so much."—David Chasteen, Enterprise Information Architect"Reusing proven data modeling design patterns means exactly that. Data models become stable, but remain very flexible to accommodate changes. We have had the fortune of having Len and Paul share the patterns that are described in this book via our engagements with Universal Data Models, LLC. These data modeling design patterns have helped us to focus on the essential business issues because we have leveraged these reusable building blocks for many of the standard design problems. These design patterns have also helped us to evaluate the quality of data models for their intended purpose. Many times there are a lot of enhancements required. Too often the very specialized business-oriented data model is also implemented physically. This may have significant drawbacks to flexibility. I’m looking forward to increasing the data modeling design pattern competence within Nokia with the help of this book."—Teemu Mattelmaki, Chief Information Architect, Nokia"Once again, Len Silverston, this time together with Paul Agnew, has made a valuable contribution to the body of knowledge about datamodels, and the act of building sound data models. As a professional data modeler, and teacher of data modeling for almost three decades, I have always been aware that Minimize

Marshall McLuhan made many predictions in his seminal 1964 ... Read more

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, the closing of the gap between consumers and producers, the elimination of space and time as barriers to communication, and the melting of national borders. He is also famously remembered for coining the expression: the medium is the message. These predictions form the genesis of this new volume by Robert Logan —a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the 60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org for the latest updates on this book. Minimize

The Italian media - the press, cinema, radio and television ... Read more

The Italian media - the press, cinema, radio and television - is one of the largest and most controversial media industries in mainland Europe. In this introductory text Matthew Hibberd explores the key historical processes and events in the growth and development of Italy's main media and considers it in the context of the economic, political, socio-cultural and technological movements that have affected Italy. Featuring a timeline of key Italian events, the book begins with the Unification - or Risorgimento - of Italy in 1861, and charts the rise of Italy from a fragmented and rural-based society through to a leading industrialised and urbanised world power. It details Fascism's reliance on the exploitation of the mass media, analyses Italy's remarkable post-war recovery, the development of democratic institutions and the contribution that a pluralistic media has made to this. Finally, it examines Silvio Berlusconi's rise to high political office and questions whether the involvement of Italy's leading media mogul in politics has harmed Italy's international reputation. The Media in Italy addresses key themes that show how the Italian state and Italian media operate, such as: How governing parties and individuals have been able to assert influence over media intuitions Why there is a close relationship between political elites and media professionals The lack of consensus over key media reforms The importance of the Catholic Church in the development of the Italian media How a unique Italian media system has been shaped by issues of citizenship, democracy and nation-state The Media in Italy is key reading for students on media, journalism, politics, and modern language courses. Minimize