> Professional Copywriter

Drawn from 30 years experience as a popular professional sp ... Read more

Drawn from 30 years experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you ll get a better appreciation for the humor around you and humor professionals who entertain you, and you ll exit stage left with humor strategies and tricks you can use. Even if you re not all that funny. Minimize

The Creative Professional's Guide to Money teaches creative ... Read more

The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business.Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This boo focuses on proven techniques and resources used by a wide range of successful creatives to manage their business finances. Expert advisors are interviewed on topics such as accounting, taxes, contracts and financial planning. Using examples, case studies, and real-life stories from actual creatives, this book addresses:How to build the financial structure of a creative business from the ground upHow to set up and achieve long-term financial goals and plan for a prosperous retirementCommon financial mistakes small business owners make and how to avoid themHow to handle taxes and insuranceHow to perform day-to-day accounting tasksHow to create a budget and adhere to itWhat to charge for work and how to determine a profit marginHow to talk about money with clients and prospects Minimize

The T-Shirt Copywriter By Day, Ninja By Night is our old-sc ... Read more

The T-Shirt Copywriter By Day, Ninja By Night is our old-school favorite. Perfect for use in sports where you are bound to sweat and need wide range of movement. Short sleeves to let cool air in on those hot and sunny days. Also great for every day use and to show everyone your love for copywriter.This product is made of the finest combed jersey which feels soothing against your skin. Shoulder-to-shoulder taping guarantees long life and a good fit. copywriter T-Shirt is available in 10 different color options. Heather Grey: 80% Minimize

The T-Shirt Copywriter - Off Duty is our old-school favorit ... Read more

The T-Shirt Copywriter - Off Duty is our old-school favorite. Perfect for use in sports where you are bound to sweat and need wide range of movement. Short sleeves to let cool air in on those hot and sunny days. Also great for every day use and to show everyone your love for copywriter.This product is made of the finest combed jersey which feels soothing against your skin. Shoulder-to-shoulder taping guarantees long life and a good fit. copywriter T-Shirt is available in 10 different color options. Heather Grey: 80% Minimize

People buy more and buy more happily when in good humor. Un ... Read more

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer." Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . . "I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh. Minimize

Don't Just Say It - Sell it! You don't need a profes ... Read more

Don't Just Say It - Sell it! You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book-and read it twice!" -Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan's warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." -Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius' book should be on every small business owner's bookshelf.” -George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl Minimize

A favorite style and shape, these classic tortoise frame re ... Read more

A favorite style and shape, these classic tortoise frame reading glasses are updated with sustainable bamboo wooden temples. Frame: 5 1/4"W, Lens: 2"H x 1 1/4"W. These distinctive reading glasses are handcrafted with top-grade optics and flexible hinges to stay comfortably in place all day. UV-protective lenses. Hard eyeglass case included. Reading glasses available in 1.5, 2.0, and 2.5 magnifications. Imported. Minimize

The Web has developed its own set of rules and attitudes fo ... Read more

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps. Minimize

Free Worldwide Delivery : Keys to Great Writing : Paperback ... Read more

Free Worldwide Delivery : Keys to Great Writing : Paperback : F&W Publications Inc : 9781582974927 : 1582974926 : 31 Aug 2007 : A guide for improving the skills of writer, from professional copywriters to students. This title includes 100 tips for better writing; an "Elements of Style" checklist; a copy editing skills test; common writing mistakes; a glossary of grammatical terms; and, a handy proofreading checklist. Minimize

The classic guide to copywriting, now in an entirely update ... Read more

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy Minimize

Catch an inside look at the advertising creative process. D ... Read more

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. Minimize

Pages: 312, Edition: 3rd Printing, Hardcover, Delstar Pub

What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE ... Read more

What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It’s the MasterWork by the World’s Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish…you’re about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you’ll find: How to write "killer" e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don’t work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you’ll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it’s The Bible of Copywriting. Enjoy it. Use it. Profit from it. Minimize